A gifted writer with more than 20 years of experience, Lance Bradley is respected for his ability to connect with readers, build loyal audiences, shape brands, and lead high-performing teams. His journalistic ethos and personal integrity are the cornerstones of his career and his belief in the power of storytelling. One of the most respected poker journalists in the world, Bradley has a reputation for telling the stories of the people and events that shape the game by connecting with the humanity of his subjects in a way that resonates with readers.

Over the course of his career, Bradley has held senior-level roles with World Poker Tour, PocketFives, and BLUFF Media. In each of those roles, he managed teams, oversaw and controlled budgets, developed editorial strategies, and guided digital transformations. A natural collaborator, he has worked with internal and external stakeholders to ensure content aligns with broader company goals and objectives.

Bradley is a four-time Global Poker Award winner, earning Journalist of the Year once and Content of the Year three times. In 2017, he wrote The Pursuit of Poker Success, a book profiling 50 of the world’s most elite poker players. Whether writing a story, hosting a podcast, developing a brand voice, building and leading a team, or shaping a content strategy, his focus stays the same: create work that is meaningful, memorable, and worthy of the audience’s time and attention.